Shira Rubinoff is the founder and president of Green Armor Solutions, a vendor of information-systems security technologies that leverage psychology to deliver maximum effectiveness with maximum convenience for both users and system administrators.

In addition, Shira holds several patents-pending in areas related to the application of psychology to improve the usability of technology, and has been interviewed and quoted by media personalities on related topics.

Prior to founding Green Armor Solutions, Shira consulted at several financial and medical firms, and practiced as a psychologist.

A talented artist, she is involved with various art-related projects and has illustrated several books.

She lives in the suburbs of New York City with her husband and two daughters.

Shira can be reached at .